How To Create Your Own Information
If you have been dabbling
with internet marketing for some time now, you’re most
probably aware of the fact that information products are
one of the easiest and most profitable things that your
could sell online. Information products may be eBooks,
special reports or articles which you could offer for a
Preparing information products is quite easy, at least
in theory. All you need are two things:
1. Information; and
2. Writing skills
Information is the hottest commodity in the World Wide
Web. This is why the Internet is called the information
superhighway. If you can provide the right kind
of information, you will never run out of potential
customers. This is especially true if you manage to find
a hungry market where the demand for such information
would be immense.
Writing an eBook is very similar to writing a special
report. An eBook is work composed of approximately 30 or
more pages. Anything shorter would be considered as a
special report. Here are some simple steps you could
take to come up with an information product of this
1. Select a topic from the niche you have previously
chosen. This topic must correspond to a particular
aspect of the niche, something that people would want to
know about. For example, in our running example of dog
grooming, supposing you choose the niche of shih tzu dog
grooming, a good topic to write about is “how to select
perfect grooming kits for your shih tzu.”
2. Prepare an outline for your work. It should be as
organized as possible. Start with the most basic
concepts, and gradually proceed to the more advanced
3. Do your research! This is very important. If you’re
offering something in exchange for your prospective
customers’ hard-earned money, you should give them
something valuable. A well-researched work is what they
4. Fill up your outline with the necessary information.
If you have a great outline, this shouldn’t be a
problem. All you have to do is to write about what you
have researched and include them in the specific
portions allotted by the said outline.
plagiarism. This is very important: . Plagiarism
could ruin you. You need to learn how to respect
intellectual property rights when you’re doing business
online. There are no ifs and buts about it. You need to
come up with an original work to sell.
6. Proofread. Once you have finished the draft of your eBook or
special report, have it proofread for errors. Make
7. Create an attractive eCover. Once you have your error-free manuscript, you would
need to come up with an attractive and
attention-grabbing eCover for your work. People always
say that no one should judge a book by its cover. This
is rarely practiced however. Many books, and many
eBooks, are sold on the basis of their covers alone.
Invest on a good eCover to boost your sales.
8. Convert your work into .pdf
format. The .pdf format enables more people to
read your eBook, as a most computer platforms
recognize this file type. (PDF stands for Portable
Once you have completed these steps, you will own an
information product that is ready to be sold!
But what if you are not possessed of writing skills, or
you simply don’t have the time to write? Does this mean
that you can’t come up with your own information
product? Most definitely not, of course, as there are
many ways to skin the cat, in a manner of speaking.
One option is to try outsourcing, or
contracting the services of an outside party to help you
prepare the information products you have in mind.
Another is to make good use of private label
rights, better known as PLR in the industry today.
Products sold with PLR allow the purchaser to
alter their contents and even name themselves as the
author of the works.
There is no excuse why you can't come up with your
own information product. If the internet promises to be
your ride to a good life, then an information product
can be your ticket to hop aboard that freight
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